Question 10: What Is the Single Most Important Takeaway? Establish the single most important message to convey in the form of a single thought. What do you want the audience to remember, to take away with them? Some people prefer to answer this question first. By answering it last, the answers from the other nine questions might provide an insight to answer this question.
Answer: Carthage has a top of the line design program.
Question 11: What Do We Want the Audience to Do? Define the call to action—what you want the viewer or visitor to do. This could include buy, subscribe, donate, visit a place or website, call a number, click through, complete a survey, get a medical exam or test, share information, save a choking victim, and more.
Answer: Apply to Carthage or ask to learn more about the school.
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